I want a business website where do I start?
I want a business website where do I start?
Creating a new business website or updating an existing one is a common challenge for businesses and one we are experienced in providing for our clients.
Here is a checklist and guide to assist you in making informed decisions when creating your website.
Define Your Purpose: Clarify the goal of your website. Is it to showcase your products, attract new clients, provide information, or something else? This will guide your design and content decisions.
Define Your Audience: Understanding your audience is crucial. Ensure that the site is designed to meet their needs.
Define Your Metrics for Success: Establish the criteria for measuring the success of your website from the outset. It is crucial to define these metrics early on so that any operational adjustments or supporting systems can be aligned to meet your objectives effectively.
Plan Your Content: With your purpose, audience, and success metrics in mind, start planning your site’s content. Focus on sharing real-life examples from other clients to endorse your offering.
Planning For SEO: Spend time identifying key phrases your audience might search for and ensure they are present on your website. Search engines now evaluate more than just keywords, so planning for SEO is crucial if it’s a success metric for you.
Designing for Success: With a clear understanding of the purpose, audience, success metrics, content requirements, and SEO requirements, the process of designing the site becomes more straightforward. A designer can use this brief to develop an effective and visually appealing design.
Building, Testing & Launching: The build process varies by builder. Some let you view the development site, while others prefer a grand reveal. Regardless, expect a test phase followed by the launch. A reliable builder will help manage the domain and other website-related aspects.
Post-Launch: It is prudent to consider hosting, maintenance, and ongoing SEO requirements before commencing the project. Understand in advance the costs and service offerings for hosting and ongoing maintenance. Additionally, explore your options for SEO and content writing services to ensure that the website continues to fulfil its intended purpose.
Keep Measuring: Ensure you have the tools and the time to measure your website’s success using agreed metrics to guide content and design decisions.
