A fast-growing international consultancy decided to invest in cloud-based solutions after experiencing 50% year-on year growth. The business started out as a largely virtual organisation and developed into one with offices across the UK and overseas. It had been using standard office applications and a CRM (Customer Relationship Management) solution that had limited functionality which resulted in staff losing faith in it and not keeping it properly updated.
A detailed assessment was carried out to understand the client’s needs which centred around the requirement for easy access to the CRM system. The data used by other departments and executives on the move was assessed and because the company was highly dispersed, they needed a solution to improve internal collaborative working.
The route chosen by the company utilised a cloud based CRM system together with Microsoft Office 365, the cloud version of Microsoft Office 2013 which also provides extensive collaborative working features. The result was remarkable, with significant improvements in customer intelligence and customer service levels, as well as far more effective working across the business. A key test came when a new office was opened in Russia within days rather than weeks