This time next year we’ll be millionaires!

Many people have an idea which they think will be the next big thing, some get it right, some never get going and some, sadly get it wrong.  Over the years we have met people at all stages of this journey and looked to drive better results at every stage.

Here is our simple guide to help you focus on your idea and to turn your pillow dream to a commercial reality – your own mobile app.

If you have a great idea and want to get it to market, then read the guide and give us a call!

The four key areas to consider when thinking about getting your idea to market

1. Marketing Analysis & Implementation

Is there a market for your idea?

‘If nobody is doing this currently, why not?

What is the size of your market?

Who are you potential customers?

Who are your competitors, if any?

How are you going to make your money?

How many ‘sales’ do you need to get your development money back?

What would make your idea stand out from the crowd?

Have you done any customer focus groups to see what the reaction could be?

Why would someone switch to your application from an existing one?

Why would they potentially pay more?

Implement marketing

What is your budget for marketing?

How will you sell the application?

How will you continue to market the application?

2. The Development Phase

Align requirements to marketing analysis

Check requirements from focus groups and research

Create a functionality map for day 1 release

Rome wasn’t built in a day, spend time matching requirements against budget and time to develop

Create a product development roadmap for future releases

Use in conjunction with point 2

Scope out application and costs

A scope isn’t a spec but an overview of the application and some idea of pricing

Decide on architecture

Might sound silly but you need to make sure you don’t drive up a dead end

Create project team

Get people you trust and are bought into the idea

Make sure the project manager has your best interests at heart

Agree final specification

This will be the blueprint that the developers use and will be created from the scope and requirements capture.


Agree timescales, milestone payments and have regular project meetings and updates ‘Scrums’.

3. Ongoing Support & Development

Plan support environment

How will you support your customers?

How much will this cost?

Commission developers to work on roadmap

Are the developers the same team as the initial build?

Treat each new feature as a separate project

Each new feature MUST be tested

Keep marketing and selling

Keep marketing and selling

4. Your Exit Strategy

What is your ultimate goal?

Align your marketing and sales around the exit strategy

Share your goal with the team?

Incentivise them?

Give timelines for the strategy