How do I retain my customers?
It’s widely recognised that most businesses can earn more from repeat orders from existing customers than from trying to attract new ones. But that doesn’t mean you can be complacent. The last thing you need, to return to the bath analogy, is to have the taps on full flow but the plug doesn’t fit securely so that some of the water leaks away.
Retaining customers is all about ensuring that they are getting what they want from you and that you care about them.
This is about communicating regularly, ensuring that your stock is up to date and easily available, and making it easier to use your products or services.
We can help you identify areas of your business where you could make improvements.
The first step is to identify why you are losing some business and where you can do better. This may mean having a close look at how your competitors do things.
How easy is it for people to buy from you?
Once we have helped you to properly analyse the leaks and their causes, we can offer a number of solutions.
It could be about improving your communications and this may involve developing or improving your online marketing, whether this is through blogging, more interaction on social media or running an email campaign. There’s more information here.
It may be about improving your response times to customer orders, queries and complaints, so that you need a responsive and efficient customer relationship management (CRM) system. A good example is our automated reservation system software for restaurants, which is quick, efficient and user-friendly, so you don’t lose a booking because there’s no-one available to answer their call.
If you are in e-commerce, how easy is it for your customers to find products?
Which ones are best sellers and which are getting few if any orders? Do you have all your products in stock? How easy is it for the customer to select and then pay for their order online and how secure is that system?
There is a wide variety of tools and software available, from up to date stock control software to secure payment systems that will ensure your customers are happy with their interaction with your business. Have a look at our special e-commerce solutions:
It may be that our research with you has identified something that needs a special piece of software to be designed to solve the problem. If that’s the case our expert developers can help you with a piece of custom designed software:
One way or another we will do everything we can to work with you to find a solution that helps you to plug that leak and keep that customer happy. To find out more contact us on 01473 760599.