Google is focusing on mobile websites for ranking
Yes it’s true, finally Google has announced it is focusing on mobile much more for it’s ranking. It seems that (no surprise) websites that were not mobile responsive would be viewed less favorably in its search rankings and now Google it actually making things take shape.websites.
Gradually, Google has moved its focus from assessing websites’ quality from desktop versions to assessing mobile versions, a process that is now almost complete.
It is estimated that more than 80% of all website searches are now carried out via mobile phones so that having a mobile-friendly, or responsive, website is now essential for businesses.
So what makes a website mobile friendly?
It is logical, given that the screen on a mobile phone is so much smaller than on a desktop or laptop, that design should be as simple, clean and easy to read as possible. Choosing a legible font size is therefore essential.
Equally, touch elements, such as links or buttons need to be positioned far enough apart that users can avoid tapping or touching a neighboring element by mistake. Another popular option is to use images as touch elements for redirection. Images should always contain an alt tag (description of what’s in the image) for Google to be able to “see” them. Also, an additional useful feature using images is Google Reverse Search which allows internet search via images rather than key words. Images should always contain an alt tag (description of what’s in the image) for Google to be able to “see” them.
Upload an image using reverse search and Google will show all the other web pages on the Internet that have similar images. While this is available via desktop, tablet or mobile it obviously has particular benefits when using the restricted screen area on a mobile.
If a website includes video content, it needs to be playable and viewable on a mobile, which some are not. Flash player is one type of media that is not supported on mobile devices.
If the mobile website pages use separate URLs from the desktop version it is important to make sure that any re-directs on a mobile page go to the mobile URL, not the desktop one.
It may be that with complex websites your website developer should optimise the essential content to be shown on mobile devices and avoid including anything that will take time to upload on a mobile.
However, pictures, texts, graphics, as well as other content elements are still relevant for a mobile website. What is important is that it all needs to be laid out in a manner that allows it to be easily consumed on a smaller screen.
The question is what is next. Voice search…?