When you purchase a developed application on our SKYRUNNER platform you unlock the power of push messaging. What this means is that you can directly message users of your app with up to the minute information directly to their smart phone.
Here are some tips to getting the best out of push messaging.
Attention Grabbers. With so many messages grabbing your client’s attention, you really need to make your messages count. Make sure your messages are relevant and valuable enough to interrupt your client. For messages that are slightly less important, consider sending in-app messages that will go directly to your mobile app inbox. That way, your customers can retrieve the message when it’s convenient for them. Remember use push messages as part of your total marketing strategy, you should also have a well functioning website with fresh content coming from blogs.
Utilise location-based messaging. It is possible to send push messages to clients in specific geographic locations, this is an excellent way of targeting certain app users in certain areas. For an example think of a restaurant that has had a last minute cancellation they can send out a message to all app users in a certain radius of the restaurant to inform them of a special rate if they can make it in.
Choose your message wisely. Your clients don’t want to be bombarded with messages so use them wisely to get the best effect.
A client recently deployed a SKYRUNNER application to replace their text messaging solution and have made already savings equal to the cost of developing the app.