Runfix offer a running analysis service for runners of all levels. They provide running expertise to beginners and leisure runners through to competitive athletes and understand that everyone is different. With their comprehensive advice, adjustments and training they can help you to run faster, longer and to protect yourself against injury.
When Runfix contacted PC Futures it was in regards to developing a mobile app for them. We decided that although an App would be good in time the first option should be to create a mobile responsive website to show off their business and create a community of runners and customers.
It was agreed the goals of the web project were:
• Create a brand
• Create a simple yet comprehensive portfolio of services and information
• Achieve a high ranking on search engines
• Create a community area with running routes and regular blog posts
PC Futures built a development platform using WordPress as the framework and gave access to Runfix to view our progress as we went through the site. This ensured we kept the web development agile and allowed for changes of design and content without any surprises at the end of the project.
We used a premium theme as the main site template and produced quite a lot of custom graphics and images to help portray the Runfix story.
We also keyed all pages for key words and phrases to ensure a high ranking was achieved in search engines.
We setup a way of embedding running routes in the site and produced a form so community members could upload their own routes to the site.
One of the key features of the site was the online shop allowing web viewers to purchase Runfix services directly from the website. We integrated the shop with a secure PayPal payment option.
“We are really pleased with the work that PC Futures has done for us. They gave us the right advice at the start and have produced some excellent results for us” Will Edwards, Runfix.
Once the site was ready we setup a hosting package and web support package to ensure the website stays secure and is regularly backed up. This monthly agreement sits alongside the monthly online marketing and SEO agreement.
The next step is to really build on the community aspect of the site with running clubs and customers interacting through the web site and perhaps an app.